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ATTRIBUTION & MEDIA
Diagnosing Ad Fatigue 72 Hours Before Blended ROAS Collapses
Nadia Osei · Creative Data Lead
3.1x Longer Unicorn Lifespan
ROAS is a lagging indicator. First-time impression ratio decay and 3s thumbstop compression signal fatigue 3–5 days before CPA spikes.
Trigger automated hook-swap edits whenever 3-second thumbstop drops >18% from baseline while 15-second hold rate remains intact.
Apply This Hook Blueprint to Your Ad Account →
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