← All Scaled Ad Dossiers (/work)

Connected Sleep Hardware

Aura Sleep Systems: $1.6M TikTok Shop + Whitelisted Creator Q4 Sprint

VERIFIED PERFORMANCE LIFT

$1.6M Attributed Q4 Rev

3-SECOND HOOK THUMBSTOP

49.1% 3s Thumbstop

SCALED MONTHLY AD SPEND

$275,000 / mo

PHASE 01 // CREATIVE FATIGUE AUDIT

High-ticket ($389 AOV) hardware struggled to convert cold paid social traffic via brand-handle ads alone.

PHASE 02 // 6×4 HOOK MATRIX SHOOT

Whitelisted 12 sports-recovery doctors and sleep coaches running 40 native bedroom teardown & HRV proof reels.

PHASE 03 // PAID SOCIAL SCALE OUTCOME

Generated $1.62M in 60-day attributed revenue at 4.38x MER with 31% lower CPMs than brand-handle dark posts.

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