← All Scaled Ad Dossiers (/work)

Functional Beverage

Kinetix Hydration: 3.92x Meta Advantage+ ROAS via 48 Modular Athlete Hooks

VERIFIED PERFORMANCE LIFT

3.92x Meta ROAS

3-SECOND HOOK THUMBSTOP

47.8% 3s Thumbstop

SCALED MONTHLY AD SPEND

$310,000 / mo

PHASE 01 // CREATIVE FATIGUE AUDIT

Static supplement graphics hit ad fatigue every 9 days on Meta Advantage+ Shopping, spiking CAC above first-order AOV.

PHASE 02 // 6×4 HOOK MATRIX SHOOT

Built a modular 4-hook × 3-body × 2-CTA matrix featuring sweat-test street interviews and blind taste challenges.

PHASE 03 // PAID SOCIAL SCALE OUTCOME

Increased 15-second hold rate from 9.2% to 24.6% and drove 19,400 new subscription checkouts in 90 days.

Create a free website with Framer, the website builder loved by startups, designers and agencies.